Enter the World of Hiraya
Explore our origins.
Our Story
Hiraya was born from a simple idea: that travel should feel like stepping into a place you never imagined could exist.
Inspired by the dreamlike world and sense of discovery portrayed in DreamWorks’ Forgotten Island, Hiraya’s concept was built around destinations that feel hidden, mysterious, and almost otherworldly. From mist-covered mountains and secluded islands to ancient towns, glowing coastlines, and places shaped by folklore, every Hiraya journey is designed to awaken curiosity.
The name Hiraya, derived from the Filipino expression hiraya manawari, reflects the idea of hopes, dreams, and imagined possibilities becoming real. We carry that spirit into every journey—connecting travelers not simply to destinations, but to places that inspire wonder.
At Hiraya, the world is bigger than the places everyone already knows.
Some journeys are meant to be discovered.
Mission
To connect travelers with extraordinary destinations through journeys that inspire wonder, curiosity, and meaningful discovery. Hiraya combines thoughtful service, seamless travel, and distinctly Filipino warmth to make every journey feel as memorable as the destination itself.
Vision
To become a globally recognized Filipino airline that inspires people to explore the extraordinary, uncover the unfamiliar, and see the world with a renewed sense of wonder.
Our Core Values
Seek the Extraordinary
Wander
We believe travel should awaken curiosity. We celebrate destinations, cultures, and experiences that encourage people to look beyond the familiar and discover something unexpected.
Travel with Heart
Malasakit
Filipino hospitality is at the heart of Hiraya. We approach every passenger, community, and destination with genuine care, respect, and thoughtfulness.
Go Beyond the Familiar
Discovery
We encourage travelers to venture further—not simply geographically, but culturally and personally. Every Hiraya journey is an invitation to experience new perspectives, hidden places, and stories worth bringing home.